In the past I explained, how find advertisers for your site, but there was something missing in this article: as one the "advertising" side crafts.
In this article I will explain why this page, what should neglect not, you should include it and emit "advertise" page also some examples of good you around the Web.
If you think about it ad space is selling, like other products or services to price.you need your potential customers to convince that spend, will be to promote a wise decision on your website, it will have a positive return on investment and so on.
Why do some work in your page "Advertising" is inserted it because it do, much of the sale for you. A great "advertise" page can the different between land many ad deals and landing everyone be not at all.
There are three basic elements you need in your "advertise" page to integrate:
Statistics about your site.You should at least provide the number of unique visitors and page views which receives your site per month. Other metrics that you can insert are pages per visitor ratio that average time on site, a few win the geographical breakdown of organic traffic and so weiter.Sie will your traffic and percentage if you your data with screenshots from a Web analytics program (more secure can, if you are using Google Analytics).
Information about your audience. Advertisers want to know what kind of people, your see to determine whether your audience is a good match for your products and services to visit. Examples of data include interests of here age, gender, income, shopping easy way to collect this type of information is a survey with your readers or surveys to habits, and so weiter.Eine, run once in a while with related questions.Have a blog about cars, could such as run a survey asking your readers how how much you annually spend many cars you have about their cars and so on.
Description of the advertising opportunities.The third essential element is a description of the advertising options on your site haben.stellen sure the list of banner sizes and placements, the maximum number of sponsors for each placement and other specific requirements you might (such as file size, animated GIFs and so on are allowed) .If the advertiser may have problems, understand where each banner can a good idea to take a screenshot with the banner spots offer highlighted could be represented. Could include also an estimated CTR (click through rate) for each placement, you have this data.
Including the price for each banner placement on the page "Advertise" has both advantages and disadvantages, so you must decide what is right for your case.The professionals, advertisers who could a decision to take, and if your prices are competitive, it will help some of them make.The disadvantage is that potential advertisers might frighten the price tag before you have a chance to talk with you.
I prefer the prices not to show, because once a potential customer contact me by e-Mail I ' ll in a better position to negotiate be address his concerns, and so on, counter-offers.I'll also his contact, that can be used in future to promote new offers.
If you want to give more information to your potential advertisers, some elements you can integrate into your "advertise" page are:
A list of current and past sponsors.Social proof plays a role in the most aspects of our society and advertising is not a list of current and past sponsors Ausnahme.Anzeigen, especially if some is good name who could give new advertisers on your site a shot convince.
Testimonials from current and past sponsors.Another way to convince potential sponsors is you a testimony of companies, which already on your site advertised and a positive return for your Investitionen.Sogar better, if you can include numbers (such as how long the advertiser remained, how many clicks it therefore made, how many money he got and so on).
Awards, who won .If you or your site won awards, could "Advertise" page auflisten.dadurch are potential advertisers to understand the brand and the quality of your content.
.Ob mentioned by mainstream media you it or don't like, consider most companies still mainstream media as the most credible sources of information you have been linked um.Wenn mentioned or from a mainstream media publication could use to earn credibility with potential advertisers.
Your "advertise" page takes effect only if potential advertisers actually besuchen.Das, why you need to link it from different places on your site.
Absolute minimum place a link to this page on the footer of your website want to is that, where the most large sites put the link, and as a result it looks most marketers first.
More visibility to your page should also not from the main menu Verknüpfen.dadurch ensures that even people who advertise on your site had considered do not this, after he your link.
Thirdly can placeholder banner, which say "Advertise Here" and then link to your page "Advertising".
If you some suggestions regarding how to like: create want to get your own "advertise" page, check these examples from the Web:
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